Insights

How to Kickstart Your Marketing for the New Year

New year, new…marketing strategy? Get ahead of the game and make 2022 the best year yet. It’s important to get prepared and think about the way that you’re marketing your business.

15 Dec 2021

By Louise

As we enter a new year, many business owners are thinking about the best way to market their business. With so much to consider, we understand that it can feel difficult to know where to begin. Below, our team has compiled some tips which will allow you to kickstart your marketing efforts for the new year… 

Refine Your Strategy 

Every business needs a plan. It’s crucial to determine the best route forward and plan as thoroughly as possible. A clearly defined marketing strategy can help you to determine where to spend time and effort. It can also help you to increase sales, drive traffic to your website and achieve a range of business goals. Creating a strategy can feel a little challenging, especially if you’ve never done it before. Our team at FUZE are experts in helping businesses create effective marketing strategies. 

Reflect on Past Efforts

As the year comes to an end, many people will be reflecting back on the past year. It’s a good idea for businesses to consider doing this too. You should take a look back at your campaigns and take note of your wins and challenges. Were there any particular moments that you feel super proud about? Maybe there were some really successful campaigns that you could refresh and use again next year? It’s important to evaluate the pros and cons. Even if you find that there were more lows than highs, you can use this knowledge to your advantage. Knowledge is power after all! So, take a look at the results and think about how you can use this information to improve your marketing efforts in the future. If you’re feeling unsure, it’s worth speaking to marketing professionals and getting their advice. Here at FUZE, we’re creative marketing experts who specialise in helping brands go further! We’re always up for a chat, so get in touch with our friendly team and find out how we can help you. 

New Campaigns

Once you’ve revisited old campaigns and determined what was successful, it’s time to start planning ahead. If there are some campaigns that worked really well, there’s no guarantee that these will still be entirely relevant or resonate with your customers in the same way. Whilst you might be able to use the same premise, it’s worth changing them slightly and impressing your customers. By creating new and exciting campaigns, you’ll be able to engage existing customers, improve loyalty and increase new business. Struggling to think of new campaign ideas? Our team at FUZE are marketing experts who will be able to help with campaign creation.

Get Social

The power of social media is undeniable and continues to grow. Have you been getting the most out of social media? If you’ve been neglecting your accounts, it might be time to start reengaging and working on developing your online presence. Consistency and having a clear plan are key components to social media success. Once you build a following, they’ll expect to see engaging content on a regular basis. Without this, you’re likely to find that your following and engagement dips. Using social media for personal use is completely different to business use. So, we understand that social media marketing can feel challenging. With so many platforms available, it can be slightly overwhelming and difficult to know where to begin. Need support with your social media efforts? Here at FUZE, we have a team of social media experts who will help you craft a clear strategy, create compelling content that resonates with your audience, and boost your engagement and following. 

Be Prepared 

As the new year approaches, we’d encourage you to focus on getting as organised and prepared as possible. Unsure where to begin? You could create a calendar that notes all of the special occasions, events and holidays that you might want to mark as a business which can be found in one place. Whether you’re planning on running Valentine’s Day specials, huge summer sales, or an impressive festive campaign that is bound to get your business noticed, it’s important to get planning. It’s a good idea to include any business milestones in the calendar too! If there are any special announcements, anniversaries or Birthdays, you might want to shout about these too. By mentioning these, you’ll be bringing your brand to life and allowing your customers and clients to meet the people behind the scenes. It can also be a great way to boost recruitment efforts too. 

Need a little more guidance? FUZE can help. We have a team of marketing specialists based in Colchester, Essex who can help you achieve fantastic results. From captivating campaigns and compelling content to PPC and social media management, we can help you with it all. 

Get in touch with our Essex based team today and find out how we can help you!